Best Whitening Toothpaste

Hello Naturally Whitening Farm Grown Mint Fluoride Toothpaste

Best Whitening Toothpaste

Hello Naturally Whitening Farm Grown Mint Fluoride Toothpaste

Now 11% Off

Pros

• Whitens naturally

This American Dental Association-approved whitening toothpaste uses a calcium mineral blend to brightens your teeth, and uses farm-grown ingredients like peppermint and tea tree oil to neutralize bad breath while fighting cavities.

Customer Review:

"Repeat user, found after a google search. Needed a toothpaste without additives, specifically Sodium lauryl sulfate. Being predisposed to canker sores, Hello toothpaste has really helped lessen my outbreaks." —Dudley

Best Toothpaste for Cavity Prevention

Jasön Powersmile Anti-Cavity & Whitening Gel

Best Toothpaste for Cavity Prevention

Jasön Powersmile Anti-Cavity & Whitening Gel

Now 63% Off

Pros

• Made without harsh ingredients

Here's another natural toothpaste that's made without ingredients like fluoride, gluten, saccharinto, to leave your teeth and gums feeling squeaky clean.

Customer Review:

"This is the first time I've tried a more natural toothpaste and was surprised at how well it works. Cleans well and whitens better than the popular brand I was using," one Amazon customer says of this minty but not overpowering gel toothpaste. It contains a range of natural polishers, like bamboo powder and baking soda to get your pearly whites their whitest—and keep them that way.

Best Sulfate-Free Toothpaste

Davids Premium Natural Toothpaste

Best Sulfate-Free Toothpaste

Davids Premium Natural Toothpaste

Pros

• Eco-friendly

A favorite in the clean beauty community, adding a tube of Davids toothpaste to your routine is actually a double win, since its sustainable packaging also happens to be earth-friendly.

Customer Review:

"I love this toothpaste! My teeth feel cleaner with Davids than with any other brand I've used. Clean ingredients and appreciate the unique formulation." —Nadia V.

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Best Tartar-Reducing Toothpaste

SprinJene Original Fresh Boost Fluoride Toothpaste

Best Tartar-Reducing Toothpaste

SprinJene Original Fresh Boost Fluoride Toothpaste

Now 27% Off

Pros

• Approved by the American Dental Association

This black seed oil-based toothpaste is not only vegan, but also kosher- and Halal-friendly, and features a combination of zinc and finely grained silica to clean teeth and keep bacteria at bay. Did we mention it also happens to be gluten-free?

Best Organic Toothpaste

Dr. Bronner's Peppermint All-One Toothpaste

Best Organic Toothpaste

Dr. Bronner's Peppermint All-One Toothpaste

Now 40% Off

Pros

• Available in five flavor options
• Safe for babies and adults

Featuring 70 percent organic ingredients, Dr. Bronner's all-one toothpaste is highly popular on Amazon, as it's free of fluoride, artificial flavors, sweeteners, and synthetic foaming agents.

Most Streamlined Toothpaste

Boka Ela Mint Toothpaste

Most Streamlined Toothpaste

Boka Ela Mint Toothpaste

Pros

• Helps rebuild tooth enamel

Since we're betting you've probably heard of most of the streamlined ingredients that make up this coveted, mineral toothpaste—including water, peppermint-, spearmint-, and wintergreen oils—you can feel especially good about squeezing a little on your toothbrush each day.

Customer Review:

"I have tried so many different vegan and cruelty-free toothpastes, and this one amazed me. With foaming toothpastes, my teeth feel a little gritty afterwards, but with this one not foaming, my teeth feel super sparkly and smooth. I'm honestly obsessed with touching my tongue to my teeth because they're that clean. The toothpaste tastes so good it actually made my mouth water; it's like a soothing mint green tea." —Jessica

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Best pH-Balanced Toothpaste

CloSys Fluoride Toothpaste

Best pH-Balanced Toothpaste

CloSys Fluoride Toothpaste

Now 15% Off

Pros

• Helps strengthen weak enamel

Cons

• Contains flouride, which may be off-putting for some

Here's a sulfate-free toothpaste that's ideal for sensitive mouths. With nearly a five-star rating and over 6,500 customer reviews from Amazon shoppers, its gentle, pH-balanced formula aims to restore eroded enamel.

Customer Review:

"[The] best toothpaste in the world! I can say that from a professional standpoint, since I have been a dental hygienist since 1984, and have used these products since the early 1990s. The inventor of this product was the doctor who wrote my 'Periodontal' college textbook." —Anonymous

Best Toothpaste for Surface Stain Removal

Burt's Bees Purely White Toothpaste in Zen Peppermint (3-Pack)

Best Toothpaste for Surface Stain Removal

Burt's Bees Purely White Toothpaste in Zen Peppermint (3-Pack)

Now 25% Off

Pros

• Great for whitening

Burt's Bees Purely White toothpaste is flavored with essential oils, and free from parabens, microbeads, sulfates, and dyes. And as an earth-friendly bonus, it even features a carton that's completely recyclable.

Best Toothpaste for Sensitive Teeth

Tom's of Maine Rapid Relief Sensitive Toothpaste

Best Toothpaste for Sensitive Teeth

Tom's of Maine Rapid Relief Sensitive Toothpaste

Now 13% Off

Pros

• Pain relieving

If you cringe at the thought of eating ice cream straight out of the freezer, this natural toothpaste from the clean beauty experts at Tom's helps block exposed pathways to tooth nerves for sensitive mouths.

Customer Review:

"I love everything about this product. The taste is great and it really works. Especially if you have sensitivity to cold and hot beverages. I can drink my ice coffee with no problem." —Stormy

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Best Freshening Toothpaste

Native Fluoride Free Toothpaste

Best Freshening Toothpaste

Native Fluoride Free Toothpaste

Pros

• Great for whitening

This whitening toothpaste has a refreshingly mild mint flavor with a foaming texture that leaves your mouth feeling fresh and clean, thanks to its peppermint oil-based formula.

Customer Review:

"I love this toothpaste for sensitive teeth! Totally works and no icky aftertaste that some brands have." —Jill B.

Best Soothing Toothpaste

AloeSense Fluoride Toothpaste

Best Soothing Toothpaste

AloeSense Fluoride Toothpaste

Pros

• Recognized by the American Dental Association

Cons

• Features fluoride, which may be off-putting to some

Powered by calming aloe vera, this toothpaste is sugar- and paraben-free, and contains a soothing formula that's optimized for sensitive teeth and gums.

Customer Review:

"I have been using Aloesense for several years and I love it! This toothpaste has a crisp, fresh, pepperminty taste and really leaves your teeth and mouth feeling completely clean. My dental check-ups have been great since using this product. It is nice to have an alternative to the usual toothpaste options." —Janet N.

Most Stylish Toothpaste

Marvis Whitening Mint Toothpaste

Most Stylish Toothpaste

Marvis Whitening Mint Toothpaste

Pros

• Great for Whitening

Cons

• Features a smaller tube size than other toothpastes

Here's another beloved and top-rated toothpaste that removes surface stains on teeth overtime, and leaves your breath smelling minty fresh.

Customer review:

"I love this toothpaste, and have been using it for a number of years. It costs more than a drugstore product, but is really worth it." —Anonymous

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Best Essential Oil Toothpaste

RiseWell Mineral Toothpaste

Best Essential Oil Toothpaste

RiseWell Mineral Toothpaste

Pros

• Helps strengthen enamel

This natural toothpaste combines a range of essential oils with a naturally-derived version of the same mineral that makes up our bone and tooth enamel, making it an ideal choice to keep your smile bright and healthy.

Customer Review:

"My husband and I both use it and we love it! It is one of our favorite natural toothpaste. It doesn't foam up, so you have to get used to that." —Paige

Best Toothpaste for K-Beauty Lovers

Ojook Toothpaste with nHA + Bamboo Salt

Best Toothpaste for K-Beauty Lovers

Ojook Toothpaste with nHA + Bamboo Salt

Pros

• Helps remineralize tooth enamel

If you deal with frequent gum irritation or inflammation, consider this toothpaste that uses Korean medicinal bamboo salt and pine tree oil to minimize tenderness while reducing plaque.

Customer Review:

"This is the only toothpaste that my family will use. My parents are from South Korea and they said that this is even better than the bamboo salt toothpaste that they used growing up. The concentration of bamboo salt is higher and more effective. It has a really clean finish, and it really helps with teeth sensitivity! It is impossible to find another brand of toothpaste that is this high quality. Totally worth the splurge!" —Jangsun

Best Dentist-Recommended Toothpaste

made by dentists Total Care Toothpaste

Best Dentist-Recommended Toothpaste

made by dentists Total Care Toothpaste

Pros

• Vegan

Cons

• Contains fluoride which may be off-putting for some

The name of this toothpaste says it all: Not only is it formulated by Dr. Lisa and Dr. Vanessa Creaven (co-founder of Spotlight Oral Care), but it also uses flouride to help fight tooth decay and strengthen enamel at the same time.

Customer Review:

"After using a whole tube, I've come back to repurchase because there are so many noticeable positives about this toothpaste. It's definitely made without a bunch of added chemicals because it stays heavy while you brush instead of going super foamy like household name brands and I really liked that. It was heavy but easily spreadable while you brushed and it always left my teeth and gums feeling fresh. It's also very long term, if that makes sense. As in the freshness lasted all day, it was actually kind of shocking. Definitely back to buy again and leave a review of appreciation. 13/10 highly recommend." —Anonymous

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How do natural toothpastes and regular toothpastes differ?

While "regular" toothpastes can feature a host of chemically-based cleansing agents and preservatives, natural options are usually formulated with organic and plant-based ingredients that tend to be gentler overall on gums and teeth. And, if you're looking to swap out your go-to tube for a cleaner option, you can still find natural toothpastes featuring fluoride that are approved by the American Dental Association.

What are some of the top ingredients to look for in the best natural toothpastes?

Natural toothpastes can still include a range of ingredients no matter how streamlined their formulas are. While these rotation staples may vary, some common ingredients to look out for can include essential oils, hydrated silica, salt, baking soda, and other plant-based actives.

Why trust Harper's BAZAAR?

For more than 150 years, Harper’s BAZAAR has been the preeminent fashion and beauty resource for women at every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.

Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.

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